Could your VALUE PROPOSITION BE UNDERVALUED? Originally Published: Appita Magazine, April – June 2019 By definition, a value proposition is generally considered to be the means by which a business justifies to customers why they should buy their product or...
Net margin: How To Measure It And Protect It From Erosion Originally Published: DIAA.ASN.AU, July 2019 In our last issue, supplier margin expert Paul Allen offered some tips on how you can take back your margin and protect your bottom line without hurting...
Evolve Interview 2019 Originally Published: MEATV, Apr 2019 Customers are always looking for better deals, but when their desire for a good deal coupled with your (or your staff’s) desire to accommodate begins to erode your profit, these arrangements become...
Evolve 2019 in Brisbane was an event of exceptional substance! Spread over three days, it managed to bring together over 70 speakers to paint a picture of how the event industry can thrive over the next five years. I was particularly taken by the excellent...
In these days of change occurring in business with dizzying speed, fierce competition and technology, it’s all many in business can do to keep their eyes above water, let alone make a profit. This is particularly true in retail venues, where online competition...
