How Much Is Your Customer-Centric Mantra Costing You? Originally Published: Smartcompany, November 9, 2018 If you are a B2B supplier who is committed to honouring contractual relationships with your clients, you are probably being asked to continually do more for...
Customers are always right – but only if they pay for the privilege Originally Published: Inside Small Business, October 1, 2018 I admire the airline industry. But before you tell me all the ways they’ve given you a headache, let me explain. I admire the airline...
Do you under-value your Value Proposition? Originally Published: NZBusiness Magazine, September 27, 2018 Paul Allen borrows from the masters of takeaway food to highlight the costs of under-valuing your Value Proposition. A value proposition is generally considered to...
New book ‘discovers’ 10 pitfalls that erode business supplier profit BUSINESS leader Paul Allen’s new book Take Back Your Margin! identifies 10 pitfalls that suppliers must overcome to protect their profit. He exposes the fallacy of over-servicing and how suppliers...
What Business Can Learn From Uber Drivers Originally Published: Inside Small Business, August 28, 2018 When Uber arrived in Australia they did more than just change the way we use taxis, they changed the way we behaved as customers. By requiring users to register...
Business Advisor Magazine – “Valuable Advice For B2B Suppliers” I recently found $50 on the footpath as I entered an Officeworks store. No big deal, given I was about to spend double that on stationery, but a nice moment, none the less. Putting it...
