Give ’em The Pickle
Give ’em The Pickle Originally Published: Packaging News, November-December 2022, by Paul Allen What’s a pickle? Bob Farrell, the man who made it into the Guinness Book of Records for creating the world’s largest ice cream sundae, describes a...
The Bottom Line: Sales Talk to Smile About
The Bottom Line: Sales Talk to Smile About Originally Published: Packaging News, 29 September 2022, by Paul Allen Few of us enjoy the routine visit to our dentist. What’s to look forward to when you’re in a chair trying to answer questions whilst any number of probes...
Earnings Guidance: The ‘Buy, Hold or Sell’ Cycle
Earnings Guidance: The ‘Buy, Hold or Sell’ Cycle Originally Published: Packaging News, 4 August 2022, by Paul Allen Welcome to reporting season for fiscal year 2022. Now, imagine your business is one of the 2000-plus ASX-listed entities poised to conduct a series of...
Knowing me, knowing you (ah-ha)…
Knowing me, knowing you (ah-ha)… Originally Published: Packaging News, January-February 2022, by Paul Allen PKN’s B2B advice columnist Paul Allen finds similarity in the timelessness and themes behind songs by Swedish supergroup ABBA, and the strategic insights...
