Thank You

PAYMENT CONFIRMED

Well done. Now we go deep.

Your Margin Diagnostic is on its way. The link will land in your inbox within the next 15 minutes. As soon as it arrives, you can start.

Use the next 15 minutes to prepare

The Margin Diagnostic does its best work when it is anchored against one real client, in one real period. Before the link arrives, do four things.

  1. Pick a key client. One that matters to your revenue. Not your easiest, not your hardest. One you would genuinely like to understand better.
  2. Have last year’s revenue from that client to hand.
  3. Have last year’s operating margin from serving them, in dollars, not as a percentage.
  4. Have the current supply or service agreement open in front of you.

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The Margin Diagnostic

One question before you begin

Were you happy with the margin that client returned to your business last year? Sit with that for a moment. Your answer is the start of the diagnostic, not the end of it.

A heads-up

We are about to go deep into your commercial relationship with this client. Some of what you find may be confronting. Above all, it will be profitable.

After you finish

The diagnostic takes most people 30 to 45 minutes. When you are done, two things happen.

  1. You will be invited to book your 60-minute results and recommendations discussion with Paul Allen, online, at a time that suits you.
  2. If you would rather we reach out, the Margin Partners team will call you within 24 hours to book it with you.