Paul Allen was interviewed by Lindy Hughson at the recent Australian Packaging and Processing Machinery Association (APPMA) dinner, where Paul was the keynote speaker. Paul Allen is Australia’s leading authority on Supply Margin; he advises and consults with business-to-business suppliers to find hidden margin opportunities within their contractual relationships. Paul addressed a number of challenges APPMA members face, then further challenged attendees with a guarantee that they would realise a 15 per cent margin uplift by following his plan for 90 days.